Lead with the future -- rather than with background -- to inform and persuade from the start. That's the first skill in this seminar that was streamed from USA Today headquarters.
The host, Sam Meddis, then deputy managing editor, USA Today, wrote: "A big hit among USA TODAY's newsroom audience, veteran reporters and editors who can be hard to please when it comes to being told how to improve their game. Your presentation not only provided valuable writing tips but it actually made the exercise fun."Open the seminar booklet.